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Teach Online | Copywriting – Tips & Tricks to Writing Good Copy with Scott Beebe

Tim Cooper

Feb 14 2016

If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word?

In this episode, I follow up with Scott and review the initial draft of his sales letter. I believe Scott got off to a great start considering he only had a 45 minute crash course in copywriting the week before.

I've been studying copywriting and marketing for some time now and have been on a number of coaching calls where sales copy is being critiqued. It wasn't a surprise that Scott made the same mistakes in his first attempt as I have, and probably everyone starting out writing copy has.

So I thought this was a great example, to take Scott's draft and show him a few tricks to take his content and format to the next level.

When we are preparing our copy it is more than acceptable to look to successful copy as a starting point. In fact professional copywriters maintain something called a 'swipe file' in which they catalogue successful pieces of copy.

We're not talking about stealing or plagiarising. We are talking about looking a something that works and using it as a model for your own sales copy. This at least, gives you are starting point, a structure, and you're not left labouring over a blank piece of paper, not knowing where to start.

Watch the video as we do quite a lot of screen sharing. In a future episode I'll share Scott's second draft, it was quite a transformation and looked nothing like the first.

Have a listen and let me know what you think.

The online learning industry is booming and showing no signs of slowing down. This podcast is for those looking to create an online course for any number of reasons. You may be looking at creating a course and publishing it to Udemy or similar sites. You may already have courses published and are looking for ways to improve your content or reach a larger audience. You may be a workplace trainer or workshop presenter looking at streamlining your training material. No matter what the scenario, this podcast will arm you with all the information you need to take your online course from concept to market and beyond. Thank you for subscribing and I look forward to seeing you in the community. About Tim Cooper

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