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Teach Online | Creating an Online Course Marketing Plan with Scott Beebe

Tim Cooper

Jan 25 2016

Scott Beebe shares his journey as we break down the veil of overwhelm, set a clear vision and logical action steps to effectively market his new online course.

I don't know about you, but one of the problems I had to address early on was focus. I had so many course ideas running around in my mind I really found it hard to find a clear direction. Which course was I going to create next? Where was I going to publish it? How was I going to market it?

One of my paid coaching clients, Scott Beebe has this exact problem. In this coaching call that Scott agreed to share on this Podcast we go through the process of drilling down until the logical action steps are identified.

Scott has contracted me to work with him for two months. So the first step was to identify where Scott wanted to be in two months' time. What where his expectations and what would he rate as a successful venture together.

In this call, Scott describes his personality type. The environment he needs to be productive and to get things done.

We discuss list building and content marketing strategies. We touch on how we will set up his affiliate marketing program.

First and foremost, we talk about the importance of producing marketing materials straight away, even before the course is ready to go.

The online learning industry is booming and showing no signs of slowing down. This podcast is for those looking to create an online course for any number of reasons. You may be looking at creating a course and publishing it to Udemy or similar sites. You may already have courses published and are looking for ways to improve your content or reach a larger audience. You may be a workplace trainer or workshop presenter looking at streamlining your training material. No matter what the scenario, this podcast will arm you with all the information you need to take your online course from concept to market and beyond. Thank you for subscribing and I look forward to seeing you in the community. About Tim Cooper

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