Teach Online | The Make Money With Massage Project | Part 1

In this episode, I take you behind the scenes as I create a digital product from the ground up. I'll share everything with you, I mean everything. I'll share what works and what doesn't work.

As I mentioned in last week's episode, I am being coached by one of the best in the business, Eben Pagan, so I'm sure you'll find what I share about my pre-launch phase very interesting.

Over the last week I have been performing my usual market and niche research and developed strategies to connect with my prospective audience and find out exactly what their major issues are when it comes to marketing their massage business.

Once I established there was a market and my project was viable I set about working on a name. I wanted the name to be memorable and came up with “Make Money With Massage”, it was created using a system I learnt from Eben Pagan and not only has a nice rhythm to it, it is also very clear as to what the course is about.

Next I registered the domain name and installed WordPress, OptimizePress and OptimizeMember. For this project I'm not looking at publishing to Udemy, Teachable or similar platforms, I'm also not going to be using a LMS WordPress plugin.

OptimizePress provides me with all the templates I need for my marketing and promotion, lead capture and secure content delivery. At some point I may consider putting a teaser course up on Udemy to generate leads back to my site but there's a lot of work to do before that even becomes an option.

In order to establish a connection with my prospective students I wrote a 15-page report called “5 Marketing Mistakes That Could Be Killing Your Massage Business”, the report title creates curiosity. If you were running a struggling massage business is that something that would grab your attention?

The report runs through some common mistakes and provides options, in other words, the report provides actionable content.

In addition to the free report I also set up a free GotoWebinar account and scheduled a “Marketing Your Massage Business” webinar for later in the month. Then I went to SurveyGizmo and set up a short survey asking what is their #1 challenge when it comes to marketing their massage business.

With all these research components in place I then wrote a short autoresponder sequence just to get the ball rolling and cover the first couple of days. I'll add to the sequence during the week.

As you can see, everything I have done to date has been targeted at connecting with my prospect audience and finding out what they need. I am running a Facebook Ads campaign and getting a steady flow of clicks and opt-ins.

If all this wasn't enough I also created a Podcast and recorded the first three episodes over the weekend. It has been submitted to iTunes and I hope to see it live before the end of the week.

So, that's phase 1 of my Make Money With Massage project. I'm very pleased with how it is all coming together and the response I'm getting from my advertising.

Stay tuned for the next installment!

Please take a couple of minutes and let me know what your #1 challenge is when it comes to creating or marketing your online course.

Need help getting started with the creation of your online course?

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.

If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

n.

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teach online, online course creation, udemy, ecourse, elearning

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Teach Online | The Importance of Accurate Student Targeting

Whether you're creating online courses for Udemy, Teachable or hosting on your own website, there is a framework and system to follow that will greatly improve your chances of success.

In this episode, I'm going to share some of the information I've learnt through the Eben Pagan coaching programs that I'm enrolled in.

For those of you who are unfamiliar with Eben, he is probably considered the Godfather of digital product creation. Eben has been creating products for over 15 years now and has made multiple tens of millions of dollars in sales. Some of his coaching programs sell for US$10,000. In short Eben is a guru in this field.

You can learn more about Eben and his products here.

One of the most common questions I'm asked on my coaching calls is, “How do I get more sales?”.

To look at this, we're going to take a 30,000-foot view of the entire process and how all the pieces fit together.

It's important that you take the time to address market research and niche targeting. In order to create a course that is going to meet the needs of your chosen audience, you must first get to know your audience.

You must get to know their fears and frustrations. You must get to know the language they use, the terms, the phrases because all of this is going to play a role in your overall course design and marketing.

Niche Targeting

Lack of laser-focused targeting is a common mistake when it comes to niche selection. In a lot of cases, the selected niche is still obscure. It doesn't talk directly to your target audience, it doesn't scream - “I'm the answer to your problems”.

Niches are needs - Eben Pagan

Tweet: In order to be a successful online course creator you must target an unmet need. http://ctt.ec/E0T3f+ #podcast #coaching
In order to be a successful online course creator, you must target an unmet need.

You must also sell on the benefits of what completing your course will do for the student. The majority of instructors focus on the features of their course which fails to connect with the student on an emotional level.

Emotions drive sales then logic rationalises the purchase

As humans, we have three brains. At the root of our being, we have our reptilian brain and its main focus is on physical survival - food, shelter, reproduction.

The next level is the mammalian brain and this is the centre of our emotions.

And lastly comes the conceptual brain, our language and communication centre. Our thinking, rational, logical brain.

The point is, our logical brain is not involved in the purchasing decision. It turns out that our buying decisions are totally irrational and driven by emotions and physical need.

By the time someone has identified a need and they're looking for a solution they are being driven totally by their reptilian brain. No logic at this point whatsoever.

So when preparing your marketing material, you have to talk in terms of physical results.

What is the tangible take away from completing your course?

Being clear in our communication

When we're looking at how to communicate the benefit our online course will bring to the student we must be very clear. We must use words that anyone can understand and reduce the risk of misinterpretation.

Let's look at the word 'Finance' - what does the word 'Finance' mean to you?

The problem is that it could mean any number of things - investment, saving, borrowing, debt etc.

The big disconnect

You've no doubt heard the term, “There was a disconnect between the instructor and students”, but what does it really mean?

Those of us who are interested in teaching and developing courses are thinking at a higher level, we are conceptual thinkers so we're up in our conceptual, logical brain.

Those looking for a solution to a problem are driven by emotion and physical need, they are not thinking rationally.

So the course creator and prospective students have totally different thought processes going on.

While it can be difficult for conceptual thinkers to look at things in the here and now, it is imperative that the instructor break the concepts down and relate them back directly to the emotional and physical needs of the student.

You must be specific in your offer

To be specific, your offer must be measurable, verifiable and believable.

Measurable

How are you going to quantify the results in numbers, time, money, weight or whatever?

Let's look at a couple of examples -

Udemy course creation for beginners” or “How to create a Udemy course in 5 days or less

Udemy course creation boot camp, create a quality course fast” or “How to create a Udemy course in 5 hours”

Do you see how including a time frame clarifies the objective of the course?

Simply using a word like 'fast' really means nothing. What's fast? Fast to one person could be a month where fast to another could be 5 days. Fast just isn't specific enough.

Verifiable

There must be some obvious way of verifying the result. How are we going to verify that our students are moving towards and attaining their learning objectives?

When we can verify and prove results this keeps our reputation intact. As we become known as instructors who deliver high quality, measurable results our sales will grow accordingly.

Believable

The numbers, time frame etc. that you're giving must be believable and hype-free. A prospective student must be able to look at the promise you are offering and feel confident that they can achieve the result in the time frame stated.

Always be clear

There are no prizes for using big complex words or creative word play in your titles. Make sure your titles and all your marketing material is written clearly, using words that anyone can understand.

Most importantly when it comes to your title make sure your promise is clearly stated. That your prospective student knows exactly what you are offering.

Please take a couple of minutes and let me know what your #1 challenge is when it comes to creating or marketing your online course.

Need help getting started with the creation of your online course?

Check out Bob Marx's course for only $10!

How To Create a UDEMY Course in 5 Days or Less (Part Time)

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.

If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

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teach online, online course creation, udemy, ecourse, elearning

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Teach Online | The Importance of Authenticity in Online Course Design | With Dr Kevin Maples

Udemy is a massive online course marketplace. It's true that Udemy offers big potential for online course creators, as long as your course delivers something valuable.

You must always make sure what's on the label is in the can.

Unfortunately, there are those that see Udemy as the Goose with the Golden Egg and flood the platform with substandard courses.

In this episode, I speak with Dr Kevin Maples about the importance of being authentic in your course design and promotion.

In an attempt to deliver complex content, some instructors present themselves as something they're not and fail to deliver the content they promised as a result.

We've said it many times and we'll say it again and again and again (because it's true)…

Tweet: Everyone has a skill to share and you don't have to be an expert in order to teach it. http://ctt.ec/5q0md+

“Everyone has a skill to share and you don't have to be an expert in order to teach it.”

One of the biggest mistakes people make when looking for a topic to teach is they see their audience as being at the same level of expertise as themselves and end up with the “What could they possibly learn from me?

The problem here is they are looking at the wrong audience. You should instead look at people just starting out, people who have only just identified they have a need, people with no idea at all where to start… then you find you have plenty of valuable skills and experience to pass on.

If you oversell your course and you're inauthentic in who you are the results can be disastrous. If you fail to deliver you run the chance of receiving bad reviews and refund requests. There is also very little chance that your students will purchase future courses from you, which of course, is the key for success on Udemy.

Many people get caught in a lie and eventually found out. Being honest from the outset establishes trust, respect and credibility.

Now, you may be saying, “Yes that's great but there is so much free information out there on my topic why would people pay for it?”

Let me introduce you to the power of curation. People will pay for convenience. If you package and present information in a way that is organised and easy to follow, and ultimately leads the student to their learning objective then people will pay.

How do you ensure authenticity in online course creation? Well, one way is to show it to your friends and family and gauge their reaction. Are they going to be proud of you or are they going to laugh at you?

Why should you consider creating a video course?

YouTube is the second largest search engine in the world. People just aren't searching YouTube for videos, they're searching YouTube for information.

People enjoy having information presented to them by a real person in video format rather than reading a book.

The other benefit is that offering a course also makes you available to your students. You are there to answer questions and offer guidance and that has a high perceived value.

How do you promote your course when you're not seen as an expert?

You have to get to know your audience and let your audience get to know you. Become active on social media. Answer questions and participate in forums. Write a Blog. Get on Blab.

Go to where your prospective audience is. What are they searching for? Where are they currently finding their information?

Give your prospective audience a chance to get a feel for you, your presentation style and your depth of knowledge.

Learn, Apply, Teach

If you're still convinced that you don't have a skill to share, try this.

The method is known by a number of acronyms one being LAT or Learn, Apply, Teach.

Go out, invest in a course and learn a new skill. Apply what you've learnt and get a result. Then teach the skill based on your experience.

Also, teaching a skill is a fast track to mastering the skill.

To find out more about Kevin check out his Blog at imageupskill.com

Here is more information on the microphone Kevin uses -

Movo PM10 Deluxe Lavalier Lapel Clip-on Omnidirectional Condenser Microphone for Apple iPhone, iPad, iPod Touch & Android Smartphones

This is the YouTube video Kevin mentioned in the interview about setting up bank lights.

Grab Kevin's Sports Photography course for just $15

Please help me help you. This research survey will only take 3 minutes of your time, but the information you provide will help me produce rich and useful resources for you. CLICK HERE to participate!

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teach online, online course creation, udemy, ecourse

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Teach Online | Which Learning Management System is Right for You? | With Chris Badgett & Joshua Millage

Udemy, Teachable or Self-Hosting? Creators of LifterLMS and co-hosts of the LMSCast Podcast join me for a discussion on some online course publishing strategies.

In this episode I'm joined by Chris Badgett and Joshua Millage as we look at what the pros and cons of the various Learning Management System platforms available to the solo online course creator.

Chris says, “Choosing the technology should always come second to getting really clear on your unique value and what you're going to teach”.

Sometimes the cart gets put before the horse.

If you're looking at self-hosting you shouldn't just install a LMS plugin and set it up to work as a membership site. You can provide a very rich learner experience and incorporate engagement strategies.

It's interesting to learn that a freely available content management platform called WordPress powers 22% of the web. Its open architecture allows developers to add task specific functionality to an already rich and easy to use list of features.

Chris and Joshua looked around the online education space and decided to build a LMS platform that focused on engagement and was available on WordPress.

While not against the platforms such as Udemy, Teachable or Coursera, the guys at LifterLMS are also big believers in owning your own content, on your own platform.

What makes LifterLMS a more viable option to the solo online educator is what's included in the package.

There is nothing more frustrating than trying to string a number of plugins together to provide all the functionally you require. Inevitably a link in the chain will fail and you're left with an inoperable system and a number of less than satisfied students.

Chris and Joshua recognised that so they built LifterLMS to the be a complete solution right out of the box. LifterLMS comes standard with 4 key components -LMS features that allow you to build your course structure, assess student progress etc

eCommerce functionality that allows you to receive payments via PayPal. A Stripe addon is also available.

Student engagement monitoring, you can send emails directly from your WordPress plugin to students based on actions that they complete or even actions that they don't complete. Also included here is certification and gamification.

Full membership site functionality built in.

Everything is designed in order to allow the education entrepreneur to execute quickly and concentrate on their content.

LifterLMS also has a very active and supportive online community via their Facebook group.

In the past I've spoken about the issues I had in trying to setup my courses on my own WordPress site. Having to string together a number of plugins only to have the whole system fail. It was a lot of time and a bit of money wasted, but mostly it was frustration. Because when a link in the chain fails it's up to you to trace the problem and of course all the plugin developers swear their software is working perfectly.

It was this experience that pushed me away from recommending that online course creators host on their own site. It's just a big can of worms. Instead I recommended that instructors look towards platforms such as Teachable (formerly Fedora) where the developers of these platforms take care of all these headaches for you.

The downside to using platforms such as Teachable, Zenler and Edloud is that it costs you money, in some cases up to US$99 a month, to get all the premium features.

I'm still a big fan of owning your own content on your own site and LifterLMS definitely has my attention.

I have not tried LifterLMS myself and therefore cannot provide a personal recommendation at this time. I have however seen glowing feedback on the platform and spoken to instructors who are massive fans of the system.

If you are considering hosting your courses on your own site, then LifterLMS should definitely be on your list of platforms to trial and investigate.

Should you publish your courses to Udemy and similar platforms?

Absolutely! But you should use the likes of Udemy to cast a wider net, generate leads and attract them back to your self-hosted premium content.

Setting up my own website sounds scary. I want to host my own courses but don't know where to start.

There are a number of options you have here. At eCourse Domination we offer a range of coaching services, including a no obligation, free 20 minute session that can help you get on track.

LifterLMS are also bringing out a service called Boost, which is a done for you service, just give them your content and they'll set it all up for you.

Should I start with Udemy?

This really depends on you, your technical ability and how much time you want to spend on the backend. Do you have a list? Where is your audience?

If you're just starting out with no list and no audience probably Udemy is a better option for you. However, if you are tech savvy and know how to drive traffic to your site then there is no reason that you can't start out with self-hosting.

It also depends on where your audience is. If you are developing a corporate training program or looking at providing a large number of seats to various associations in a B2B scenario, then self-hosting is probably a better option.

What do I need to host my own online course?

There are a few things you'll need to put in place -

Web hosting service such as GoDaddy or BlueHost (from around US$3 per month)

Domain name that relates to your course or your school (approx. US$15)

WordPress installation - free

LMS plugin such as LifterLMS

Media host for audio and video files - Wistia, Vimeo, Amazon S3

A marketing and promotion plan

LifterLMS definitely makes it easy for the online education entrepreneur to get up and running quickly and with updates like plug and play themes for various types of courses, LifterLMS continues to bring great value to online instructors.

You can find out more about LifterLMS by clicking here

Also check out the LMSCast Podcast. It's packed full of useful information.

You can also follow Josh (@JMillage) and Chris (@ChrisBadgett) on Twitter.

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teach online, online course creation, udemy, ecourse

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Teach Online | Turning Your Skills & Experience into Cash with Online Courses | With Sarah Cordiner

Award winning Edupreneur Sarah Cordiner shares how she went from broke and homeless to building a seven-figure online education business in 18 months.

Don't wait until the perfect moment, your passion is enough!

You don't have to be an expert in order to share your knowledge and experience online.

A forth grader is an expert to a second grader.

You just need to know more about the topic than those you are teaching. Most people prefer to learn from someone who is just a little further along the journey than they are. The experiences are still very fresh versus learning from a Ph.D. who may have never even walked the path.

A very successful strategy is the L.A.T. or Learn, Apply, Teach method. This approach also goes by a number of different acronyms.

Basically you Learn a new skill, apply it and get a result. Then you teach your new skill.

People love being part of your journey and are more likely to engage with you rather than a theory churning professor.

Share your journey, not your product.

The Journey to Building a Seven Figure Education Business

In order to grow a profitable business, you need to turn your content into an online course. In the past, content marketing was used primarily as a means of building a list. We now see content marketing making a shift into a new phase of edupreneurship, or presenting your information for profit.

The most exciting part is this strategy can work for any industry and profession, online or offline.

If creating online education content is new to you, don't go out and spend a lot of money setting up a platform. Using platforms such as Udemy is a great way to start.

Successful businesses provide a lot of free content to help grow their business and build relationships with prospective customers. You may provide free webinars and workshops, set up a blog or produce a podcast. These will always continue to play an important part in your overall business framework.

Edupreneurs take this to another level. Instead of giving away all your content for free, consider turning your free content into an online course. Now you are generating income as you build your list.

Packaging your information

You deserve to get paid, highly, for putting all your knowledge together in an online course.

In order to present our services to our prospective clients in a meaningful way, a way that our prospects understand what we can actually do for them, we have to provide them with a menu.

Your first step is to sit down and list all the products and services you offer along with the exact pricing.

If you just have one course you can greatly expand your profitability by offering it as part of a tiered package.

Give your audience a choice. They can start with the course only for say $47. Then they could have the option to get the course plus a set of templates at a higher price point.

You can continue to build out your options to include 1-on-1 coaching, done for you services, right up to top end mastermind group membership.

How to Set Up Your Tiers

At the bottom level you have your free or entry level product. This is simply information. Once you have created it you don't have to spend much time on it apart from the occasional update. At this level your audience has no direct contact with you. It's basically up to them to work through the information and make the most of it.

The next step up is providing strategies and methods for implementation. You giving your audience the tools that can be used to turn your information into practical exercise.

As we continue up the tiers, the next stage is the transformation stage. Do you or the information you're presenting help people get from A to B, from one circumstance to another? We've all seen the transformational before and after shots for popular weight loss or exercise programs. The same principles can be applied to any business. At this level of the tier you could be looking at a 4 figure price point.

As we continue our climb up the tiers we reach the 'done for you' level. Here we offer to perform the service for the customer. No matter what industry you're in you can find services that you can provide for your customers at a premium rate.

The top level of the tier structure is the 'do it with you' offer. This is your most expensive service as you are exchanging your time for money.

So, make up a menu for all your products and services using this tier strategy and your prospective clients will find it much easier to identify the products and services they require.

Pricing Your Products and Services

We can't tell you the exact price points for your services as we don't know your business. Only you can set your price points based on your industry and what is already out there.

You are going to have to do some market research. As guide, go onto the online course platforms and search for courses in your area. Take note of the -

  • Price
  • Number of modules/lectures
  • Length of course in hours and minutes
  • What are the topics
  • Is your competition providing information only, or are they including implementation strategies or are they creating a transformation on some level.

You have to provide a similar or better outcome for the price being charged.

In order to be successful, you must have a product to market fit. You have to create a course that people want, not what you want to teach.

The best way to find out what people want is to ask them. You can use groups, forums and surveys to gather information about your target audience and what they want to know about.

Also don't be put off by competitor courses or the expertise of other instructors. Competition is a sign that there is a market for the information. Also don't sell yourself short. We are all unique, we all have our own style and experiences which allow us to present the same topic in a totally different way. You will create a following of people who relate to you and your teaching style.

Another common question is, “should I put my course on Udemy?”.

I'm not going to go into all the drawbacks of using a marketplace-style platform. The short answer is you'll be leaving money on the table if you don't and Udemy can also be used as a lead generator back to your premium products.

You should look at repurposing your content for Udemy. Don't try and sell a big, $500 course, you'll lose a lot of money. Instead, break your course down into ten $50 courses.

Taking it to the Next Level

While creating courses can certainly generate a good income for you, when looking at the bigger picture there truly is no limit to your income generating possibilities.

Once you start to publish courses and other information products on a topic you are automatically tagged as an expert in the subject. This opens up doors for public speaking engagements, invitations onto expert panels and also media exposure. All of which have the potential to drive you even more sales.

One of the biggest things that helped Sarah move from zero money to 7 figures was starting to think like a thought leader. Also, start making sure your friends and family know exactly what it is you do, so they can start referring to you. Then expand your reach out to your social media audience then your town, city, country and ultimately the world.

Take advantage of Sarah's limited time, 50% off offer on these courses -

100+ Ways To Promote, Market & Sell Your Udemy Course

How To Create Your Own Profitable Training Courses

What Is Your Professional Purpose?

Workforce Planning, Development & Instructional Design

Here is a link to one of the resources Sarah recommended -

Show Your Work by Austin Kleon

You can also find out more about Sarah at her web sites -

http://www.sarahcordiner.com/

http://maintraining.com.au/

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teach online, online course creatiuon, udemy, ecourse

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Teach Online | Finding The Confidence To Create Your Online Course

How often has that split second of doubt shot down an online course idea that could have changed your life and improved the lives of thousands of others?

It happens to all of us. We have an idea or we are asked to do something, that in reality we are more than competent to complete, and in that instant we doubt our abilities.

We ask ourselves, “Why did John ask me to speak on that topic?”, or “Why on earth did Mary ever suggest I should create an online course on that subject?”.

It would appear at times that others have more faith in our abilities than we have in ourselves. That others can see our potential, a potential that is hidden from us through a lack of confidence and self-doubt.

The truth is we all have skills and knowledge that others want to learn.

Sometimes our greatest skills come so easily to us, so naturally, that we don't place any value on them.

Recently I was invited to be a guest on the LMSCast Podcast. When I read the topic that Chris had asked me to talk about I experienced that split second of doubt. In that moment I thought, “Hmmm, do I really know enough about that topic?”

A crazy thought really, because it is a topic I talk about ALL THE TIME!

Instead of collapsing into a heap, I calmly picked up pen and paper and started to list key points on the topic. In a matter of moments, I had identified enough material that could keep me talking for up to an hour. More than enough material for a Podcast interview.

But how often are plans or magical ideas dropped in the initial moment of doubt?

I'd guess more ideas are abandoned than followed through.

Here's a little exercise you can do to prove to yourself (no-one else), that when it comes to creating an online course, you actually have more than enough knowledge in your chosen field.

Step 1: Pick Your Topic

Choose a topic that you are passionate about, that you get excited about when you talk about it.

If you're not sure if anyone would be interested in your topic, ask your family and friends. Find out what skills you have that they admire in you and would like to learn.

Step 2: List Out 10 Key Points

Now get a pen and paper and think - If I was showing someone just starting out, what would be the main things I would need to teach them.

These could be tips and tricks, mistakes to avoid, best practices, etc.

Don't worry about flow or the order of the points. This isn't what this exercise is about.

Step 3: Record Information on Each Point

Now get your phone or any other recording device and simply speak about each point. Talk about your experience, share stories, communicate how this point had an impact on your mastery of the topic.

Talk for as long as you like on each point but keep the information focused, don't ramble and fill the time with fluff just so it appears you spoke longer. Two minutes of focused information is worth a lot more than five minutes of casual ramblings.

Step 4: Review Your Information

Now go back and listen to what you've recorded and take note on how long you were able to speak about the topic. You may very well be pleasantly surprised.

What you have now is the foundation for an online course. You have your main section or chapter headings along with ample material that you can reorganise into a course structure.

I hope you found this episode useful, that it has assured you that doubt is normal but not something that should stop you in pursuing your dreams.

Other Resources Mentioned in This Episode

LMSCast - Learning Management System Podcast

Need help getting started with the creation of your online course?

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.

If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

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How To Build An Online Information Empire | With Rob Cubbon

Online education comes in many forms from Blogs to EBooks to online video courses. By incorporating a number of these options you can build a large list and funnel prospective students into your premium online courses.

Rob Cubbon started Blogging on the subject of graphic design in 2006 which led to clients contacting him about contract work, ultimately allowing Rob to leave his job.

By providing valuable information and helping people through his Blog, Rob's business morphed into an online education business and he soon found himself creating and selling online video courses and books.

Rob's advice to someone just starting out in the online education industry is to create some free content that's really good, about something you love to do. You could start on YouTube, create a Blog, record a Podcast or even host a Blab. This is how you start to build an audience and start to discover what people want to know more about.

The opposite side of the coin is simply put out a course on Udemy that doesn't sell. It is far easier to sell courses on Udemy once you have an audience that knows, likes and trusts you.

It is also important that you post your good quality content consistently. Post something every day or once a week at least.

Putting up free content is also a fantastic market research tool. You can quickly identify what people are and are not interested in. It is very important to listen to your audience and cater to their needs.

Now you may ask, “Where do I get my content from? What am I going to write about every day or once a week?”.

Rob recommends creating content from your immediate environment, from your expertise. Only create content about topics that you know about.

You don't have to be an expert. In fact, studies show that people would sooner learn from someone who is on the same path as them. Sharing experiences and insights while they are still fresh versus some PhD boffin preaching a bunch of theory.

It is important that you make your content your own and not just rehash a market leader's material.

Another important point Rob raises is you have to start with the content. The marketing comes later.

Use your Blog or chosen information channel to start collecting email addresses straight away. Don't wait with this step, the sooner you start getting names and emails the better.

You won't see the benefit of collecting email addresses initially and you may consider it a cost. However, if you plan to stay in your niche for a couple of years or more it will definitely pay dividends.

The other important point is, don't leave your subscribers hanging. Definitely don't spam them but also don't leave it for months before sending out a message. They could very well have forgotten about you and unsubscribe from your list. Sending them a message once in a while informing them about your latest Blog post or YouTube video is a great way to stay in contact while delivering value.

Having a list is a great market research tool. You can ask your list what their biggest problem is in relation to your topic or even poll for questions they'd like answered in your upcoming course.

Another great way Rob builds his list is meeting people in person. Going to conferences, meetups etc. and connecting with like minded people is a way to connect on a whole different level.

Re-purposing Your Content

Once you have an idea of what your audience wants to know about and have provided a good amount of free content you can now take that content and work it into a paid information product, whether that be an EBook or an online video course.

A great strategy is to create a Kindle book version of your video course and get it out on Amazon. In your book you include a link back to your online course. Whether you offer a discount to your readers or not is totally up to you.

If you place your link and offer in the first 10% of the book, then people previewing your content will see the link and may even go and purchase your course without even purchasing your book.

You should look at Amazon and Kindle books as a lead generation tool and an important part of your overall marketing funnel.

Another great way to re-purpose content is through webinars and speaking engagements.

Rob tells us how he converted content from a speaking engagement into a Kindle book and ultimately into an online video course.

There really is no limit to how you can rework and re-purpose your content.

How Long Does Course Creation Take?

Rob says his courses take him a little bit longer to create than he likes but overall it is very possible to create a good quality, 1.5 to 2-hour course in four weeks while doing other things. This doesn't have to be a full-time commitment.

Even once you are generating a good residual income from your online course sales, you can enjoy a lifestyle of travel and time with family and friends while creating and maintaining your courses.

Rob recommends that anyone embarking on their entrepreneurial journey read Tim Ferris's Four Hour Workweek.

Let's Review The Flow

We start with free content creation, there are numerous options here from hosting your own Blog to YouTube, Google+, Blab etc.

From our free content we encourage our audience to join our email list.

Create paid content - EBooks, video courses etc. by reworking your free content and by addressing feedback and questions asked by your audience.

Is Udemy for Everybody?

The short answer is no. If you're a guru who is selling your courses on your own site for $2000 then Udemy isn't for you.

If you are in a highly targeted niche, then you may have to look at other channels and platforms. You have to go where your audience lives.

In closing Rob advises that even if you have created a Udemy courses that isn't doing well don't give up. Through creating a course, you have gained valuable skills and become a better video course creator.

Also, no-one has made a big success on Udemy with only one course. You need to keep on trying and keep on creating more courses. You can then cross promote your courses to your existing students.

To find out more about Rob you can visit his site at http://robcubbon.com. I highly recommend that you subscribe to his email list. Rob shares valuable insights on a regular basis.

Rob also offers some great free gifts is you visit his page at http://robcubbon.com/free

and you can also pick up some of Rob's courses for free by visiting http://learn.robcubbon.com/free-courses/

Pick up one of Rob's courses for only $19

Learn & Earn: Make Passive Income Selling eBooks & Courses

It was also great that Craig McIntosh and Evangelos Taxiarchis joined in the discussion. Evangelos mentioned Justin Popovic and the information he shares on YouTube. Here is a link to his YouTube channel for those who are interested

https://www.youtube.com/user/wpbizengine

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Teach Online: Which Platform is Best for Highly Niched Topics | With Terri Armenta

Udemy is a great online course marketplace but is it the best platform for highly niched e-courses? Can you make a good income by focusing on a specific niche? When done right you can make a good living in a niche market. Let's look at what it takes.

Terri Armenta is a highly regarded educator in the field of forensic science. In this interview Terri shares what she did right, along with some of the pitfalls she encountered along the way to successfully publishing her online courses.

Teach What People Want to Learn

This is key to success when you're creating any course but is extremely important when you are presenting information in a specific niche.

What set's the highly successful instructors apart from the rest?

Well in some cases it can be just good fortune, being in the right place at the right time. Maybe being an early adopter of a platform when competition was low and it was easier to build a following.

But let's take chance out of the equation. Let's look at the principles of success.

Feed a Hungry Crowd.

This is the first thing Terri did right. She listened to her audience. She studied and analysed the emails she was receiving and identified what training programs were required to meet those needs, then she set about to fill those needs.

You have to provide a solution to a problem

On top of looking through emails Terri also spoke to a number of students to identify what they were really looking for and what they needed.

Go Where Your Students Live

While Udemy has 8 million students and growing there is no guarantee that a large number of those students will be interested in your topic. You have to consider, where would my audience go to look for information on my topic?

If you're topic is extremely niched, highly specialised, your audience may be looking to other platforms for training and information. Personally, Udemy would be the last place I'd look for a course on forensic science for so many reasons.

Udemy is a marketplace with a reputation of offering heavily discounted courses. Regardless of the content, people just aren't going to take a $10 course on a forensic subject seriously. There is also the issue of certification. A certificate issued by a recognised trainer or institution is going to carry far more weight than a Udemy completion certificate.

That being said, Udemy can play a role in your overall marketing funnel as a lead generator. By creating good quality, informative, introductory courses you can still tap into the Udemy organic traffic and direct those looking for a more definitive course back to your main school, be that Fedora, EDLOUD or any platform that provides online course hosting.

The other consideration when choosing a platform is pricing structure. In a highly specialised niche you really don't want your premium course going out on a $10 special. When you're offering premium content you are entitled to charge accordingly.

It is also beneficial to offer your prospective students various pricing tiers to choose from. Do they just want the course at $197, or the course plus access to your private community for $297, or the course plus community plus a Skype consultation for $497

Studies have shown that when given the Goldilocks pricing options most people will opt for the middle tier option.

It is important to note that some niches do extremely well on Udemy. It just comes down to market research, going where your audience is and teaching them what they want to know.

How do I find students for my course?

One advantage of hosting a course on Udemy is organic reach to their 8 million (and growing) student base. This comes at a cost, but at least your course is getting exposure.

When you host on other platforms such as Fedora or EDLOUD then you have to find your own students. Obviously if you have a list that's a good place to start.

If you're starting from scratch, you can look at a number of free and paid sources. Blogs are a good source for generating qualified leads but do take time to build. Social media tools such as Periscope and Blab are redefining how coaches and instructors can connect and interact with prospective students and are proving very successful when used correctly.

Of course there are paid ads on Facebook, Twitter and Google, not to forget LinkedIn as a source of potential leads.

Once again, go where your audience is. Do they have to purchase tools and supplies in order to carry out the skills you're teaching? Approaching businesses that sell the equipment related to your course and offering to joint venture with them is a great way to tap into their traffic.

One of the great things about recording the Podcast interviews on Blab is the ability to invite attendees in to share their experience. An important point that Danna shared was getting a sponsor for her Webinars. After being repeatedly hacked, Danna moved her online instruction to Webinars. She has a membership/subscription model setup along with a sponsor to help with the cost of her Webinar hosting service.

You can find out more about Terri and her courses by emailing her at terriarmenta@forensicscienceacademy.org or by visiting her website at http://www.terriarmenta.com/

Terri has also offered one of her extremely valuable courses at a very special price!

10 Essential Ways to Start a Forensic Your Forensic Career

Online Course Platforms mentioned in this episode

Fedora (now Teachable)

EDLOUD

Udemy

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How To Create A Great Online Course Fast | With Bob Marx

Is there a secret formula to creating a successful online course? In this episode Bob Marx explains a simple process to course creation.

There's no denying that Udemy is a very successful online course marketplace. With over 8 million students and thousands of courses it is starting to get the attention of those who feel they have a skill to share.

But how do you get started? What is involved in the creation of an online course? What if you don't want to appear on camera?

With more and more new instructors publishing courses on Udemy everyday there is an ever growing list of courses on “How to create a Udemy course”.

This is one topic in the Udemy marketplace which is fast becoming saturated. It seems that once an instructor creates a course they feel compelled to create a course showing you how they did it.

Please don't get me wrong. Every instructor brings something new to the table. The problem is with the ever growing list of options and the diversity of value, which course should you choose.

I've looked at a number of courses on this subject and must offer a word of caution. Udemy changes their policies and quality standards on a pretty regular basis. If you follow the advice in some of these older courses, you could in fact find yourself in breach of the latest Udemy policies or falling short of Udemy's quality guidelines.

My advice to you is to check out the free Udemy courses on policy and course creation and bear the “rules” in mind as you proceed and complete courses by other instructors.

I recently found myself in a frustrating situation. I had moved into a lovely apartment and was keen to start filming “talking head” lectures for my new course. The problem was I couldn't get the lighting right due to reflection off the walls and I literally wasted four weeks with various lighting configurations.

In the end I decided I had to get this course created through other means and decided a voice over PowerPoint presentation was the quickest way to get my course to market.

I didn't want to create a boring presentation with plain slides full of nothing but text. I believe that's called “Death By PowerPoint”. This is when I came across Bob Marx's “Create a Udemy Course in 5 Days or Less” course and actually got excited about creating a screen cast version of my course.

When it comes to courses on how to create a Udemy course and a promo video I would highly recommend Bob's courses. They definitely changed the way I approached putting this information together.

I found it really interesting talking to Bob about the process that led him to creating his Udemy course creation course.

How do you get the information out of your head and onto paper?

This is what Bob's course concentrates on. A very simple process that guides you through the steps of mapping out your ideas, structuring your ideas into a logical flow and then creating great looking, engaging slides for your presentation.

You may already be a teacher or presenter. The challenge isn't knowing what you want to present. The challenge is structuring the information on a platform that only allows for a one way conversation.

Bob developed a process to translate the information he was already presenting as a speaker into online courses, and in fact published seven courses to Udemy in a short five week period.

Systems Create Freedom

To increase the chances of students going from one lecture to the next, each lecture has to be engaging. You have to draw the student in with your presentation style. It not only has to be informative, it also has to be entertaining. I guess we could call it Edutainment.

If you don't sound excited and passionate what you're teaching, how can you expect your student to maintain interest in your material?

What Is One Reason a Course May Fail to Sell?

Creating a course that doesn't sell as well as you'd like is not uncommon. Bob's advice is to get a course done to get the experience in creating courses.

Your first course creation may not be that good as you develop the all the skills that online course creation entails.

The other point that Bob raises is that you need to have more than one course in order to start to generate sales. The chances of creating a highly profitable course first time out are extremely low.

The more courses you create the better you become. I must admit I look back at a course I created only twelve months ago and I cringe. The audio is horrible and I was using the microphone Udemy recommended at the time.

As with anything, we improve with practice and technology and tools improve along the way.

How Important Are Talking Head Videos

There is a lot of talk about how important it is for you to appear in front of the camera when you're creating your course and this can put a lot of people off.

While there is a school of thought that says that talking into the camera helps build a connection with your students, there are still many, many instructors generating huge course sales while never appearing in front of the camera.

So yes, while talking head style videos are nice they should not be used as a measure of how successful your course will be.

Want to Create the Perfect Course?

If you're holding off publishing your course until you get everything perfect, it will never get off the ground. The important thing to remember is do your best. If you follow the steps outlined in Bob's course you will have an informative, professional looking course, and that's all that's needed.

Once you publish your course you will start to receive student feedback and you can add and change things as needed. Nothing is ever set in stone in the online education space, you can always swap lectures in and out.

Resources and sites mentioned in this episode

Pick up Bob's course for only $10!

How To Create a UDEMY Course in 5 Days or Less (Part Time)

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Building Your E-Course Audience Using Facebook Advertising | With Drew Eberlin

Like any form of advertising you can blow a lot of money on Facebook ads if you don't get your targeting right. Discover how you can grow your audience and increase e-course sales.

The other thing to consider is that Facebook is intrusive marketing. In other words people don't necessarily go onto Facebook to search for and buy a product, service online course etc.

Facebook is where people go to connect with family and friends and check out what's new in the world.

Therefore, in order to be successful using Facebook ads you must have a strategy in place.

In this interview, Drew Eberlin shares some valuable insights on how you should plan and execute your Facebook marketing campaigns.

Step 1: Establish Your Online Persona

If you're not tech savvy your website doesn't have to be elaborate. It can be a simple WordPress site with an 'About Me' section, links to your social media profile and an opt-in.

Get this up and happening sooner rather than later.

Step 2: Setup a Facebook Business Page

This page must be separate to your personal page for a couple of reasons.

Firstly it's important to have a professional profile just about your business that people can find online if they search for you.

Secondly, you will need a Facebook Business page to associate your Facebook ads to.

So it is a requirement.

Step 3a: Introduce Yourself To Your New Audience

If you don't have an audience the next step is to start posting some history about yourself so people can start to get to know you, then follow up with tips and tricks, links to blog posts etc., that provide a level of value to your audience.

Step 3b: Set Up Your Custom Audience

If you already have a list you and import that into Facebook and set up a custom audience.

Step 4: Gauge Your Audience

It's important to ensure that your targeting is on track otherwise you can spend a lot of money with very little result.

At this stage, you should try split testing your ads, driving them to an opt-in or to a premium product offering.

If your conversions are low then you can try to tweak your targeted audience.

Targeting Your Audience

There are some very clever ways that you can target the audiences of leaders and influencers in your niche. For example, if you're an internet marketer you could target people who like Eben Pagan or other big names in the industry.

Or if you are into personal development you could send out a targeted ad to a selection of people who like Tony Robins. This makes Facebook ads extremely powerful.

Pixels and Retargeting

You can place a small piece of code on your site that will inform Facebook every time someone visits your site or a specific page on your site. Once Facebook has compiled enough data you can send targeted ads to these people.

What Size Audience Should You Target?

Ideally you have identified a general demographic the person you'd like to see your ad. Country, age bracket and interests are ways to narrow down the size of your audience.

Ideally you want your Facebook ad audience to be between 400,000 and 750,000. Anything more than that your audience will be too broad and results will be harder to come by.

Resources and sites mentioned in this episode

https://www.youtube.com/c/RevelaVieMedia77

http://revelaviemedia.com/beginners-guide-to-facebook-marketing/

http://revelaviemedia.com/5-ways-to-set-up-facebook-custom-audiences/

https://www.youtube.com/watch?v=El6GoFXv18k

http://revelaviemedia.com/beginners-guide-to-facebook-marketing/

Pick up Drew's course for only $9!

Facebook Ads Mastery

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