How To Promote and Sell Your Udemy Course Using Podcasting and Cross Promotion | With John Colley

Tim Cooper

May 01 2015

In this episode I am joined by John Colley, a highly successful Udemy instructor and Podcaster. Most instructors aren't good marketers and the bottom line is if you want your course to sell you are going to have to do some promotion.This interview focuses on various marketing and promotional techniques that John has found to be very effective.

John was very generous, going into detail and freely sharing useful information on -

• Podcasting for promotion. John talks about why incorporating a podcast into your overall marketing plan is no brainer.
• How to use cross promotion to market and sell your courses to existing students. (You can only use this method once you have more than one course).
• How to use Lite and free courses as part of your promotional strategy
• Changes in the way you can communicate with students in your Udemy free courses
• Best strategies for encouraging student interaction and gaining 5 star reviews
• Changes in the way Udemy calculates the popularity and ranking of your course
• Interaction with your students has an impact on how your course ranks in Udemy. John explains the best ways to utilise your educational announcements to encourage student feedback
• How to survey your students to ensure you're delivering what THEY want.
• A more effective way to structure your Udemy course content to increase students and income

John has also offered a very special offer for listeners of this Podcast, you can pick up his Mastering Udemy course for only $29 HERE.

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at [email protected]. I'd love to hear from you and your question would very well feature in a future podcast.

I want to deliver relevant material so get those emails rolling in.