Creating an Online Course Creation Business | With Scott Paton

Expand your horizons and discover the benefits of partnerships and co-creating online courses.

Who better to join me on my very first video Podcast than the “Dean of Blogonomics and Podology”, Scott Paton. Scott has been teaching people how to Podcast and Blog for over 10 years.

While Scott has courses on Udemy that he has produced as the sole instructor, he has also partnered with a number of other instructors and experts in diverse and interesting topics to assist them in bringing their knowledge and expertise to Udemy.

Course collaboration is something that should be considered by all instructors. By partnering with other instructors, you can co-create and profit from courses you would not have been able to create by yourself.

There are many highly talented people out there who would love to have a course on Udemy but who may struggle with some aspects of course creation.

If you know how to structure and create course content you can assist others in preparing the content and curriculum, co-host and manage the production of the course material and assist with the publishing and promotion.

Scott and I discuss a number of issues that must be considered and resolved before entering into an online course creation partnership.

We often don't like to think about, “What if things go wrong?”, “What if we have a falling out?”, but these are things that must be addressed from the outset.

Of course, when embarking on a new venture, it's fresh, it's exciting and it's friends forever. And in the majority of cases these partnerships survive as a happy, content and profitable collaborative effort.

But what if things go wrong? What if one partner believes the work ratio versus percentage ratio is unfair? What happens if one partner decides they don't want to split profits with you anymore?

No matter how friendly and enthusiastic you are at the starting line you must make sure the roles, responsibilities, percentage split, ongoing support responsibilities etc., are clearly documented and agreed upon.

This doesn't stop you from mutually modifying any aspect of the partnership further down the track, but it does allow the project to proceed with clarity and focus.

Scott talks us through the process of how he works with other instructors to plan and produce the course content. With his vast experience in co-producing courses, Scott highlights some areas that you should take into consideration when agreeing on the ongoing roles and responsibilities - such as answering student questions.

Partnering with other instructors is also a great and efficient way to have your courses translated into other languages which opens up new markets and increases your potential course sales.

Scott is offering 2 of his amazing courses for free as a gift to you!

How to Start Podcasting - Free Best Podcast Hosting Systems

Power Networking For Podcast Audience Growth

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at I'd love to hear from you and your question would very well feature in a future podcast.

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