How to Expand Your Reach, Build Your Authority and Increase Your Income Using Books | with Derek Doepker

In this interview Derek Doepker and I discuss the integral role books play in expanding your reach, building your authority, and increasing your income through additional course sales plus the review from your book sales.

In past episodes I've shared with you the approach many online course creators take when it comes to creating a book to supplement their online course income. However, in this interview we go beyond the basics of simply massaging transcripts of your course into a book and reveal the virtues of writing a book that stands apart from your online course.

Yes, your book is 'based' on the content of your course, and yes all you have done is repurpose your existing content and presented it in a different way.

The point is, the completed book is a product in its own right, it can be used in a number of marketing and income generating activities, it is an asset you can put to many uses.

Most importantly, your book provides a low barrier of entry for your prospective student. You may have a course that sells for $197, $497, $997 or more. This can be a bit of an ask for many would be students.

After all, they don't know you and that's a lot of money. Is your course worth it? Yes, you may offer a 30 day no questions asked money back guarantee, but once again your prospective student doesn't know you, and at this point in time these are just words and promises on a page.

If however, your prospective student can access your information in the form of a book that they can get for free or purchase for less than $10, then that initial barrier is all but removed and you now have the chance to introduce yourself and your expertise to your student through the written word.

Having a book opens up a whole new world of marketing opportunities. Derek highly recommends that you have an eBook and printed version of your book available. With a printed book you have something you can physically hold, show off, give away signed copies, etc.

Your book can be used as gifts on webinars, promoted in free plus shipping offers, sold at live events. As you can see, having a book presents you with many marketing and promotion strategies, not forgetting an additional revenue stream.

[bctt tweet="There is power in being an author, it gives you a level of authority along with the doors that open for topic experts." username="timcooperedu"]

Derek says that a lot of authors still get it wrong. They look at writing a book as something to simply tick off their bucket list. They miss the big picture.

If you're going to take the time to produce a book, the content must be strategic. Your book has to fit into your brand and ultimately lead back to your course.

Will everyone who reads your book buy your course or attend your live event. Of course not. But how many lead generation strategies do you know that actually make you money?

When done correctly, your book will play a major role in building your email list while producing revenue for you at the same time, not to mention the percentage of readers who will go on to invest in your course and other products and services.

The other reason why your book should be its own entity is you may wish to produce an audio version of your book. If you had created your book based purely on your course transcripts than your audiobook would just be a copy of your course.

By creating an audiobook you reach a whole new market, busy executives who only listen to books on the way to and from work, those who prefer to consume their information through audio, and not forgetting the vision imparted or individuals whose level of literacy may be a barrier to consuming the written word.

The bottom line is simply this. If you don't have a book then you are leaving a lot of money on the table and missing out on many serious marketing opportunities.

If you would like to see how I'm applying this strategy, take a look at my site at WellnessBusinessBreakthrough.com, here I'm building an early readers list, building a relationship with my readers before the book is even finished. I'm getting them involved in the process and also hosting weekly free group coaching calls.

The book is based on the content presented in my premium course - Wellness Business Blueprint. I also perform regular Facebook Live sessions to drive prospective readers to my website.

If you would like to know more about Derek and his courses, you can email him at info@ebookbestsellersecrets.com

Here are two of his courses I highly recommend (yes, they are affiliate links and yes I'm a student of both of them)

Audiobooks Made Easy - How to record and produce your own audiobooks

KD Sales Machine - A must have course for any author who has books on Amazon.

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.


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online course creation, teach online, udemy, amazon, elearning, ecourse, kindle

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How to 10x Your Online Course Sales and Increase Student Retention Using The Experience Product Phenomenon | with Marisa Murgatroyd

Information products are dead. The road to riches depends on more than just simply creating a few videos and publishing them to an online learning system. Today's consumer is looking for more than just information. They are looking for an experience. They are seeking guidance and fulfilment.

online course creation, product creation, student engagementThe writing is on the wall. 2015 saw the first negative growth in the online education market. US demand for information products and home study courses actually declined by 3%

So why this decline in a seemingly booming market? After all, predictions were that the online course market was going to enjoy massive growth for the foreseeable future.

What happened?

Well, the decline could well have been driven by another shocking statistic…

On average, 97% of people who buy information based products fail to complete the training and get results.

The numbers speak for themselves…

The majority of online courses are failing to deliver results and this is regardless of the quality of the information they contain.

This, in turn, has led to a drop in prices.

Also if you look at the amount of quality information that is freely available on the internet, the value of 'information' is actually $0.

Universities are publishing their entire curriculums online for free, people can view hours upon hours of how-to information on YouTube and Google will present you with an answer to any student engagementquestion you enter into the search box.

If information alone was all it took to change people's lives, we would all be living in Google-utopia, swimming in the data that over a billion websites have to share.

So how are you and the transformation your courses provide going to stand out and shine above all the noise?

What actually motivates people to make a change in their lives over the long term?

People prefer to learn through fun and engaging experiences rather than consuming information.CLICK TO TWEET

The point is the majority of people struggle to implement information that they've watched or read.

So in order to succeed as course creators, we have to design and deliver our material in ways that present our students with an enjoyable, engaging, fulfilling experience.

student engagementImagine if you could provide the same level of excitement and addiction to an outcome as the Pokémon Go app. Adults and children alike are totally absorbed by this app and happily spending a lot of money to pursue little virtual creatures around the neighbourhood.

Seriously, what would you give for that level of engagement?

What if you could apply the same psychology that totally captures people attention when it comes to movies and video games and apply it to your online courses?

What would that mean to your course sales?

What would that mean to your business?

What would that mean to your lifestyle?

We have to face facts. The 19th-century practice of dumping a whole heap of information in front of someone is neither practical nor ideal when it comes to long-term, transformational change.

“When it comes to learning something new people don't want War and Peace, they want the cliff notes version. They want a game and a game they can win quickly.”

You have to get people out of learning mode and into doing mode so that they can get results in…CLICK TO TWEET

There is another huge benefit: When you help to bring about change in someone's life, not only are they more likely to purchase from you again, they are also more willing to recommend your teach online, online course, elearning, ecourse, coaching, udemymaterial to others, they will do your marketing for you!

To help you understand what naturally motivates people to learn and how you can incorporate these key elements into your courses, Marisa has created the “Experience Formula”, which is ten very specific experiences that you can wrap your courses in, that work with peoples own internal motivation and commitment. So before they know it they're getting into action, they're getting results and they're gaining unstoppable momentum that allows them to get going, even when the going gets tough.

So before they know it they're getting into action, they're getting results and they're gaining unstoppable momentum that allows them to get going, even when the going gets tough.

One of the biggest principles that is often overlooked is having a super clear, focused mission that relates to what people want, that your whole course revolves around.

One of the most powerful value levers of all product creation is goal achievement or project…CLICK TO TWEET

So you need to look at this from the outset when designing your material. What are you moving your students towards? What will they accomplish?

When stating your mission there should be no doubt what the time frame is and what the student is going to achieve in that time frame.

A fundamental design flaw in a lot of online courses is they are set up for this very broad, general 'how-to'.

“You will get all the information you need to do ______________”

But the material isn't clear, it's not structured around getting people to that result.

When your mission is clear you can set up a game to include “positive experience escalation”.

As your student goes through the process and has these positive experiences, they gain momentum.

give your students constant winsSo instead of instantly bombarding your new student with information that does nothing other than result in overwhelm and confusion, you should look at 'chunking down' your information to set your students up for 'constant wins'.

Giving people the chance to have a win right from the very beginning of their journey with you, even before they purchase your course is very important.

How can you give them a win?

Getting them to make a choice, check something off their to-do list, take an action that they are capable of performing, are all ways to set up these 'constant wins'. This gives the student the confidence that they have the ability to bring about the change they are seeking.

The number one reason why people don't buy to begin with or don't complete a product once they buy is because they don't have confidence and belief that they can complete it.
Setting your marketing and course materials up so that your students have a sense of accomplishment and success right from the start is an important factor not only for increased sales but also student retention and referrals.

When you work with the psychology of winning and giving your students a sense of achievement through regular and constant positive experiences and constant wins, your students cannot help but feel good as they work through your course.

Will This Approach Work In My Niche?

The short answer is yes.

No matter what business or industry you're in, there is one common dominator - people get caught up in endless process.

So if you can break it down for them. Simplify it. Make it fun and keep them engaged through the use of the constant wins strategy then this will work no matter what you're teaching or who your audience is.

Why Is Now The Time For Experience Products?

We're seeing that more and more people are coming online every single year. More and more people are setting up their online stores and websites in order to tap into the ever-growing consumer the experience product phenomenondemand.

With around one billion websites already in existence and growing at a rate of 300 million new sites a year, it's becoming harder and harder to compete in a very noisy environment.

The point is most people don't know about the 'Experience Product Phenomenon' so they are competing in a world where they are experiencing a decline in demand and falling prices but don't know why.

Basically, if you try to create an information product now it's like trying to open a video store after Netflix was invented…it just doesn't work.

But you have an opportunity today to get in on the ground floor of buying Netflix stock on day one.

So as more and more course creators discover that the information product model just doesn't work they will come to learn about the experience product phenomenon and get onboard.

Information products, in general, have a negative reputation in the industry for letting people down and experience products are the obvious alternative because -

1. you are going to create products that are more relevant, and if you use the experience product model you are going to avoid creating a course that will have a hard time selling.

2. you will be at the forefront of this major shift that is happening

CLICK HERE to find out more about the Experience Product Masterclass and access all the free training and resources…

http://ecoursedomination.com/experience

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

Want More Help?

Are you looking at creating an online course but don't know where to start?

Have you started but got stuck along the way?

I'm here to help.

Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.com

If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.


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teach online, online course creation, udemy, ecourse

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Marketing Funnels for Online Course Creators | Why Online Course Creators Need Click Funnels | With Mark Bangerter

With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and hard work will simply go to waste. But what platform should you choose?

Should you simply go with Udemy and take advantage of their free hosting and maybe even pick up some organic sales?

Should you opt for one of the many course publishing sites like Teachable, Thinkific and Edloud to name a few?

Should you go it alone and try to piece your own platform together like I initially did with WordPress, OptimizePress, Wishlist Member, AffiliateWP and a number of other plugins…

And while you're selecting your platform you don't only have to consider the course hosting capabilities of the platform…

What about your marketing requirements? Does the platform provide you with a way to effectively market your course?

Flexibility, outside of hosting your course what other pages can you create? What other offerings can you make available to your current and prospective students?

I can see how you can suffer paralysis by analysis…

There are so many options, so many choices, each offering their own range of features…

But let's face it, you're not going to generate any course sales if you're stuck at the platform selection stage…

So let me help you. Let me share my platform of choice with you…

In this interview Mark Bangerter, Head of Customer Education at Click Funnels shares just some of the power this exciting platform has to offer and demonstrates why Click Funnels is the perfect fit, not only for publishing your online course, but also for your marketing funnels and affiliate management.

I make no secret of the fact that I'm a big fan and affiliate of Click Funnels and the training they provide. Russell Brunson has changed the way I look at content delivery and I'm enjoying the results.

I seriously encourage you to spend the time and take a look at what Click Funnels has to offer. As I said, there are the same tools that I use to create all my websites.

Want to see inside my actual online course sales funnels?

CLICK HERE for a video walk through of two proven online course promotion strategies. I show you my funnel pages plus why and how the students are presented with various options. These strategies will increase your course sales!

Click Funnels

Click Funnels is, in my opinion, the most exciting page builder available. It allows you to not only build your private online course membership sites, but also all your opt-in pages, sales pages, order forms and so much more!

CLICK HERE to claim your 14-day FREE trial today!

Funnel Scripts

If you're stuck when it comes to writing copy than this tool is for you! I seriously wish I'd found this before spending thousands of dollars and hundreds of hours learning copywriting.

This amazing tool produces attention grabbing titles and email subject lines, sales page and opt-in page copy, Facebook ad copy, Webinar copy including teasers, pre and post email sequences... and that's just some of the features this remarkable tool has to offer with new scripts being added all the time.

CLICK HERE to learn more about Funnel Scripts and how it can help you sell more courses!

Funnel University

Discover how to make the most out of the power Click Funnels has to offer by taking advantage of the Funnel University monthly training.

  • Need more traffic?
  • Need better conversions?
  • Want to increase your sales?

CLICK HERE to check out what Funnel University can offer you!

Oh, by the way, here is the link to Claire Groden's article on inverse.com -

https://www.inverse.com/article/17307-growing-pains-at-online-education-startup-udemy-hit-as-amazon-rumors-swirl

Want More Help?

Are you looking at creating an online course but don't know where to start?

Have you started but got stuck along the way?

I'm here to help.

Contact me today to book your free 20 minute one-on-one Skype coaching session. The session will be laser focused, aimed at solving your problem and we won't try to sell you anything. Sounds good? Email me today at coaching@ecoursedomination.com

If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.


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teach online, online course creation, udemy, ecourse

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How to Market and Promote Your Online Course | Marketing Strategies That Work with Chris Greenwood

In this episode we talk Udemy v Premium courses, platforms, promotional material, marketing channels and so much more. There is plenty of opportunity to build a profitable and rewarding online course business. Today we look beyond the confines of Udemy and the options you have to host and promote your own courses.

Creating premium courses over discount Udemy courses.

The real money (and satisfaction) is in controlling the platform and the pricing for your course.

There are many models available. You can restructure and remodel your course material to suit most budgets while still earning what the course is worth.

Membership sites offering monthly instalments or a one off discounted annual fee is just an example.

The Problem with Udemy

Many instructors are leaving Udemy because of the constant rule changes. While Udemy will give you an audience, they also enforce very restrictive rules on your pricing and communication.

The problem with platforms such as Udemy is that they make the rules and you never know what they are going to come up with next.

I can guarantee that any changes they make will work in the favour of their bottom line as well as making courses more your valuable courses more available to bargain hunters, leaving your best interest the last consideration (if that is even considered at all)

Restricting Yourself To Udemy Equals Losing Money

Regardless of how much money the top instructors on Udemy are making, you can make substantially more by creating a premium course.

If you want to learn more about creating premium courses, choosing the right hosting platform and the various ways to market and promote your course check out the Online Course Creation Summit - week two is about to start and access is currently free.

Promoting your course.

There are a number of option when it comes to promoting your course, both free and paid.

  • Facebook and Facebook Ads. Video Facebook Ads work extremely well.
  • YouTube, you can take single lessons from your courses and upload them to YouTube. Make the title and description keyword rich so it has a better chance to be found.
  • Blab is a great way to get online and be discovered by people who are interested in the topics you teach.
  • Emailing friends and family is always a great place to start.
  • Podcasts are also an extremely effective way to reach and build an audience.
  • Placing ads on related websites… (this is hot!)
  • Affiliates… build an army of marketers to promote your course for you.

When starting out just pick two channels to focus on and do them well. Trying to be all places at once will just become to stressful and you won't be able to focus your efforts.

We cover a lot of tips and tricks in getting your YouTube videos ranked higher in search so make sure you listen to this interview, take notes and let us know what you think.

To learn more about Chris please visit his websites -

http://www.manafest.com

http://www.smartmusicbusiness.com

Looking for an amazing platform to host your courses? Claim your 14 day free trial to ClickFunnels today! This is the same platform that I use to create all my websites.

If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.


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teach online, online course creation, udemy, ecourse

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Everything You Need To Know About Creating Online Courses | With Devin Slavin | Online Course Creation Summit

Have you ever considered creating an online course but not sure where to start? Or maybe you've created an online course and having trouble choosing a platform or finding students.

In this episode, I speak with Devin Slavin about the steps to creating and publishing your online course.

We pull back the curtain and dismiss many of the myths and misconceptions that may be holding you back.

Creating a successful online course does take work and you do have to acquire some additional skills. The point is it's doable and very rewarding.

During this interview, you will learn -

  • How to choose a topic to teach
  • How to test the market to ensure your topic is popular and your course will sell
  • How much information you should include
  • How to layout your course
  • The best way to present your information to your audience - ebook, video, audio etc
  • Things to consider when choosing which platform, to host your online course
  • How to engage and interact with your students…

…and as they say in the classics… so much more…

Devin is also the creator of the Online Course Creation Summit, an online event bringing together 40 industry experts. And yes, I was honoured to be invited as a guest speaker for the summit.

Finally! A summit targeted just at online course creators. What an invaluable resource. This is something that should not be missed! You can register your spot at http://ecoursedomination.com/occs

During the interview, I also mentioned that I have moved my online courses over to ClickFunnels. This is my platform of choice as it provides all the functionality I need.

CLICK HERE to claim your 14-day free ClickFunnels trial.

If you like what ClickFunnels has to offer but it isn't within your budget send me an email. I do host courses for others at a reasonable monthly fee.

Have a listen to this episode and comment below. I'd love to know what you think…


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teach online, online course creation, udemy, ecourse

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Teach Online | How To Build Your Affiliate Network with Matt McWilliams

Afraid to self-publish your online course for fear of not finding enough students? Discover how to build an army of affiliates ready and waiting to promote your course to their lists.

One of the biggest obstacles standing between an online instructor and self-publishing courses is the fear of not being able to find enough students. This leads to course creators being forced to accept a portion of what their courses are truly worth as they conform to the Udemy model of cheap courses in return for free marketing.

But is the marketing Udemy provides really free? If they are taking 50% of your organic sales I would argue the case for the negative.

If you are willing to give away 50% of your course income to Udemy while allowing them to dictate how much you can charge and how often you can communicate to your students then I would encourage you to look at the affiliate model.

With affiliate marketing, you build a network of marketers who will promote your course for you for a commission that you set. These marketers usually have large lists which you can tap into to build your own list - that's right - as prospective students enter their details into your squeeze pages and course enrolment forms they are added to your email list.

Affiliate marketing is a low risk, high return alternative to running expensive Facebook ads and other forms of paid advertising.

Have a listen to this episode and comment below. I'd love to know what you think…

Check out Matt's free resources at -

http://mattmcwilliams.com/occs

Claim your 14 day free ClickFunnels Trial HERE!

Not sure how funnels work? Join the ClickFunnels University


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teach online, online course creation, udemy, ecourse

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Don’t Let Them Dazzle or Disillusion You with the Numbers

Udemy is not the be all and end all, nor is it the centre of the online education universe. In this episode I explain why there is plenty of room in the market for sensibly priced courses. Don't assume that Udemy is the first place everyone goes when they want to purchase a course - because it's not.

This may come as a surprise to a number of Udemy instructors, but there is a huge percentage of the population who have never heard of Udemy.

10 million students may sound like a big number, but when you pull back and take a 30,000-foot view, it soon becomes apparent that it is just a drop in the ocean.

10 million students equate to just 3% of the US population. That's not even taking the entire world into consideration.

To assume that all you need to do is put your course up on Udemy and people will find it is totally misguided.

Also due to its recent pricing overhaul, I no longer believe that Udemy is a viable lead generation platform. I'm going to hold off on that one until the dust settles. In the meantime, I'll concentrate my efforts where I enjoy my highest returns.

Another thing that is really starting to irritate me is the constant recital of “The market dictates the price” copout.

I used to believe this for a long time, but I have since come to find the statement flawed. It should go like this - “The market dictates the price when it fails to see the value in your product”.

I'm not saying this to be rude or to be insulting. I have learnt this from some of the biggest names in marketing, people who have made 7 and 8 figures from the sale of digital products. People who to this day still successfully sell their courses for two thousand dollars and more, regardless of Udemy…

I have experienced this in my own business. By applying these principles, I turned my failing brick and mortar massage clinic into a successful, thriving business.

Don't be dictated to. Don't let others tell you what your worth. If you have a quality product that can transform lives why shouldn't you charge a fair price for it.

If your course can slice years off what would normally be required to achieve success isn't that worth something? What is your life experience and knowledge really worth?

Don't get dazzled by seemingly big numbers. It's all relative and you can usually find bigger numbers if you dig a little deeper.

One way to charge what your worth is to establish yourself as an authority, as the go-to person in your niche. How?

Take the time to learn about the “5 Pillars of Authority”

I strongly urge you to check out the “Authority Super Summit”. This is a live event running from March 22 to March 24, 2016, offering over 70 hours featuring 100 high calibre speakers, those considered to be authorities in their area of expertise.

You can register for free using the link below. This will give you access to the live event. Tom is also offering life time access to the recordings and their private community at an early bird price of only $97! Seriously, this for me was a no brainer. Lifetime access to over 70 hours of training by 100 of the best in the business plus the opportunity to join many of the speakers and fellow entrepreneurs in a private community…

…well you know what to do…


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teach online, online course creation, udemy, ecourse, elearning

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How to Attract Students and Charge What You Want | The Benefits of Becoming an Authority in Your Niche | With Tom Morkes

As an online course creator you basically have two options when it comes to publishing your course - join a low end marketplace model like Udemy and subject yourself to total disempowerment and pricing restrictions, or establish yourself as an authority and charge a premium for your material.

If you feel your material is only worth $50 max and you're happy to compete at the bottom end of the market, to join the mix of thousands of courses, many just like yours, then maybe a site like Udemy is an option for you.

If however you value the material you share with your students, if you believe your courses have the potential to transform someone's life…

…Are you going to give that away for $50?

You know, it's actually harder to compete at the bottom end of the market. The audience are just looking for a deal. They are more interested in how much they can save versus how much they can learn. Sure they want to learn something too, otherwise they wouldn't be searching the platform, but they are also looking at spending as little as possible.

Now I have heard this more than once, “When I was selling my products at bargain prices I used to encounter a number of troublesome, complaining customers. Once I started to charge three or even ten times more for my products, I attracted a better quality customer who are much easier to work with”

There is a formula to becoming an authority in your niche and Tom briefly goes over “The 5 Pillars to Becoming an Authority”.

If you are interested in selling your courses for premium prices and have students seek you out this is a must listen episode.

I also strongly urge you to check out the “Authority Super Summit”.

This is a live event that goes for over 70 hours featuring 100 high calibre speakers, those considered to be authorities in their area of expertise.

You can register for free using the link below. This will give you access to the live event. Tom is also offering lifetime access to the recordings and their private community at an early bird price of only $97! Seriously, this for me was a no-brainer. Lifetime access to over 70 hours of training by 100 of the best in the business, plus the opportunity to join Tom Morkes, Josh Denny and many future authorities and fellow entrepreneurs in a private community…

…well you know what to do…

Click the link and get yourself registered. I also look forward to catching up with you in the private Facebook group.

authority super summit, become an authority

CLICK HERE to register for the Authority Super Summit

Here is a link to the free publishing course Tom mentioned.

www.tommorkes.com/publishingcourse

You can find out more about Tom, his products and services at:

www.tommorkes.com

Have a listen to what Tom has to say about the importance of establishing yourself as an authority in your niche and let me know what you think.


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teach online, online course creation, udemy, ecourse

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Copywriting for Online Course Creators | How to Write Copy That Sells | With Ray Edwards

What role does copywriting play in the design and creation of online courses? We all know the importance of good copy when it comes to promoting and selling your courses, however copywriting should weave a thread through everything you do.

In this interview, I speak with Ray Edwards about the importance of learning how to write good copy.

In this interview, I speak with Ray Edwards about the importance of learning how to write good copy.

In his latest book, “How to Write Copy That Sells”, Rays says, “It is my proposal to you that copywriting is, in fact, the most pivotal and essential business skill you can learn.”

I can't agree more with Ray on this point. Learning copywriting has taught me to look through the eyes of the prospective student, to feel their frustrations and understand their needs. This has had a major impact in all areas of my life.

Ray and I cover many topics and I urge you to take the time to listen to this interview more than once. I also urge you to take notes as Ray shares a wealth of information.

  • We cover topics including -
  • What is copywriting?
  • Can anyone learn this skill?
  • What is the most common mistake people make when writing copy?
  • What role does copywriting play in the design and development of online courses?
  • Is it possible to sell without being “Salesy”?
  • What are the building blocks of good copy?
  • Is email marketing really dead?

And so much more.

Have a listen and let me know what you think. But most importantly claim your free copy of Ray's book. I'm serious! Just do it

copywriting, marketing, promotion

I have prepared a PDF with more information about Ray and how you can contact him. You can get your copy HERE.


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teach online, online course creation, udemy, ecourse

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How to Turn Your Online Course Into a Book with Scott Beebe

Turn your online course into a book. What a powerful marketing strategy. One that I see employed more and more often, and why not? It works!

In this episode, I walk Scott through the simple steps involved in getting your video course transcribed for free. Yes, there are paid options but if you're on a budget and have a little spare time you can get your initial draft prepared very quickly.

The call actually opens up with Scott asking me how my online business is progressing. I share a tip with him about how I stay focused on my current task even though I am coming up with new idea for courses, books, and other products all the time.

Remember, a 98% completed product is worth nothing. You must finish what you start and get your course to market. You can't get distracted with all the shiny objects that cross your path each and every day.

Okay, back to the transcription.

Once you have received your machine transcription back from voicebase.com you will have to go through it, correct any typographical errors and start to clean up the formatting.

Once to have completed your initial clean up you can either compile all the pieces, write your introduction and author bio and ship it off to an editor to sort out the mess for you.

Once again, if you're on a budget you may consider trying tools like Grammary and the Hemingway app.

That's where we left this call. We did talk briefly about cover design. This is something you shouldn't scrimp on. If you're going to spend money this is the place. Your cover has to stand out and look professional as it is the first thing that will draw the prospect's attention to your book.

Have a listen and let me know what you think.


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teach online, online course creation, udemy, ecourse

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